RK Swamy Ltd files DHRP with SEBI; first-ever IPO by integrated marketing firm


Leading integrated marketing services provider RK Swamy Limited has filed its draft red herring prospectus (DRHP) with capital market regulator Securities and Exchange Board of India (SEBI). The initial public offering (IPO) of the firm, comprises a fresh issue of aggregating up to 215 crore and an offer for sale of up to 8,700,000 equity shares by selling shareholders.

RK Swamy Ltd offers a single-window solution for creative, a media, data analytics and market research services and first gained popularity as an ad agency. The offer for sale comprises up to 1,788,093 equity shares by Srinivasan K Swamy, up to 1,788,093 shares by Narasimhan Krishnaswamy, 4,445,714 equity shares by Evanston Pioneer Fund L.P. and 678,100 shares by Prem Marketing Ventures LLP.

The funds raised through the IPO are proposed to be utilized for the funding of working capital, the funding of capital expenditure to be incurred for setting up a digital video content production studio, the funding of investment in IT infrastructure development of RK Swamy Limited, and the material subsidiaries, Hansa Research and Hansa Customer Equity, the funding of the setup of a new customer experience centres and computer aided telephonic interview centres as well as for general corporate purposes, according to the DRHP.

SBI Capital Markets Limited, IIFL Securities Limited and Motilal Oswal Investment Advisors Limited are the book running lead managers to the issue.

RK Swamy Hansa Group is the largest Indian majority owned integrated marketing services provider in India having more than five decades of experience offering a single-window solution for creative, media, data analytics and market research services, according to its official website.

The services company claims to have a 15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research, as per its website.


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Updated: 12 Aug 2023, 04:00 PM IST

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