Taking a leading position in the fashion domain, Swedish-born Jens Grede is the co-founder of a number of high-profile labels including Frame Denim, Skims and BRADY. His entrepreneurial endeavors are further enhanced by his partnership with his wife, Emma Grede—herself a prominent British businesswoman. The couple’s joint efforts have significantly strengthened their footprint in the industry.
The Gredes, who are parents of four, have established their home base in Los Angeles, California, a decision likely influenced by the city’s pulsating fashion and business milieu. In their union, they skilfully combined the demands of their entrepreneurial aspirations with their familial responsibilities, creating a partnership that transcends the conventional boundaries of fashion and commerce.
The exact year of Jens Grede’s birth remains unknown, but given the age of his wife Emma, it is assumed to be in the early stage of the fifth decade as of January 2024. Emma Grede, born in London on September 23, 1982, will have reached 41 years by 2024. The couple’s early days go back to London in 2007, where Jens, then a brand consultant, met Emma who was running her own talent management agency. Their relationship culminated in a grand wedding ceremony in 2010 at the famous Blenheim Palace in Oxfordshire, England.
Their family tapestry has since expanded, welcoming four youngsters — two sons, Gray and India, along with twin daughters, Romy and Rumi, who arrived via surrogacy in November 2021. As the family continues to grow, they are a melting pot of cultural influences. , creating a richly woven and dynamic family fabric.
Jens Grede’s career path in the fashion sector has been marked by significant milestones. In his early career, he shared brand consulting expertise with prominent clients including H&M, Calvin Klein, Alexander Wang and Tom Ford. In 2012, he ventured into the entrepreneurial landscape by launching Frame Denim together with Erik Torstensson. The brand quickly gained attention for its high-quality denim, attracting endorsements from celebrities such as Gigi Hadid and Jennifer Lopez.
Frame Denim’s portfolio has since expanded to include a comprehensive range of ready-to-wear clothing for both genders, along with accessories and eyewear collections. 2019 marked the launch of Skims, the shapewear line Jens founded with Emma Grede and media personality Kim Kardashian West. As CEO, Jens manages the strategic and operational plan of Skims. The brand, praised for its commitment to inclusivity, has quickly grown to a valuation exceeding $1 billion.
Another foray into fashion came with the establishment of BRADY 2020, a joint venture with Torstensson and globally recognized sports and style icon David Beckham. BRADY offers a curated selection of men’s grooming essentials, including hair care, skin care and fragrance.
In addition to his commercial successes, Jens Grede has demonstrated a commitment to philanthropy, offering support to initiatives such as the NAACP Legal Defense Fund and the Black Lives Matter movement. His charitable involvements extend to donations to organizations such as UNICEF and Save the Children, reflecting his dedication to humanitarian causes.