As part of the initiative, Albert Moto will distribute boxes to approximately 80 prominent women who contributed to Israeli society in various fields, both in the “Iron Swords” war and in routine. These women symbolize more than anything strength, resilience and the resounding adventurous spirit of the brand. Also, the company, in cooperation with the content company “Sherotonim”, created a humorous animated video for this week that will be distributed online and on the various social media, where surfers will be able to participate in the activity and win boxes.
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In addition, the aforementioned company is planning a record event on Friday (March 8), when Linor Abergil, actress, businesswoman and the beauty queen of Israel and Miss World for 1998, will give a special lecture on the power of women and the fascinating challenges she experienced along the way. The event will start at 10:00 am at the flagship branch of Harley Davidson at 3 Malacha St. Tel Aviv. Afterwards, the community of “Harley Riders”, (a group of women riders), will go on a joint show ride celebrating female power from the Harley Davidson showroom.
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