Pelephone today (Sunday) launched a campaign to launch 5G MAX – the company’s new cellular service that will allow customers to enjoy speed and powerful browsing even at crowded events such as music shows and sports events.
The campaign is led by the company’s presenter, Yehuda Levy, with 4 Maccabi Tel Aviv soccer stars by his side, to which Pelephone provides a primary sponsor: Dor Peretz, Dor Turgeman, Gabi Kanikovski and Tyrese. Inspired by the projection of the invested and talked about commercials in the Super Bowl final.
In the new commercial, which continues Pelephone’s well-known advertising line, Yehuda Levy talks about his friends – Maccabi Tel Aviv players, who always make sure to be at their maximum: whether it’s on the field, off the field and even outside the galaxy, but specifically when it comes to their smartphone the players are not at their maximum – and here Pelephone enters with the new and fast 5G MAX that provides an answer. The advertisement also mentions Eran Zahavi and the Israeli national team’s room issue, where the new captain uses the excuse of being in the room alone to enjoy fast and private surfing.
The commercial was filmed in several locations including the Moshav Stadium in Petach Tikva and the Bat Yam Stadium with the participation of dozens of extras. Another participant in the advertisement is the musician Yehuda Kiser in a guest role.
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