British car maker Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only vehicle brand.
The Tata Motors-owned company is scheduled to launch three new electric cars in 2026, after halting new car sales more than a year ago to focus on reinventing the brand.
The luxury car maker explained that the new logo, written in the name “JaGUar,” seamlessly blends upper and lower case letters in visual harmony.
Rawdon Glover, managing director, said: “We need to change people’s perceptions of what Jaguar represents, and creating a gap between old and new models is very useful,” according to the BBC. “BBC”.
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