He is bettered only by the captain of the Brazilian national team in recent years
Vinicius Junior once again made a formidable place for himself among Brazilian players throughout history by being named FIFA World Player of the Year at the Best Awards.
He became the first Brazilian to win the award since 2007 when former Milan legend Kaka won it, but things are not just about football when we talk about the value of Vinicius Junior.
Vinicius Junior is currently the most important advertising face for Brazilian players in Europe. The Real Madrid star has the largest number of sponsoring brands, and he is only surpassed among current Brazilian players by Neymar, the Al Hilal star, who was absent from the field for more than a year due to a knee injury, and who owns 14 brands. Shepherdess.
“After the Neymar era, which witnessed an era of great achievements on and off the field in business, Vinicius Junior occupied this space on all fronts, in the Brazilian national team, and in “A European team with great global renown, one of the favorites to win the Ballon d’Or and continue to be the most powerful voice in today’s sport in the fight against racism, which explains the high expectations and commercial appeal of it.”
Vinicius Junior stands out not only as a player, but also as a sports marketing icon. With 11 sponsorships from major companies from different sectors, it proves the strength of the strong and diverse image of the athlete, especially in light of one of the most important fighters against racism in sports stadiums.
“What Vinicius has achieved reflects his ability to connect with diverse audiences both in the world of sport and outside it, and shows you how an athlete can become a brand and build a practical career in the advertising market,” analyzes Bruno Brom, Marketing Director at END TO END.