The Maccabi Tel Aviv Association thinks outside the box

About a hundred owners of business companies, managing directors and vice presidents of marketing received a specially designed blue and yellow package in which they found the Maccabi Tel Aviv club shirt. In addition, they received an application to join the business family that will support the club’s ball teams, or by providing personal sponsorship to sportsmen and women who dream of representing the association and the State of Israel at the Olympic Games, or by providing sponsorship for a specific sport. About 3,500 athletes are active in the association in 23 sports, while the club has one of the leading and largest youth divisions in Tel Aviv in a wide variety of sports.

The Maccabi Tel Aviv brand is considered the strongest and most recognized brand in Israeli sports, which is recognized and appreciated around the world. The club’s athletes reach many achievements in the Israeli and international arena. Striving for excellence, achievement, mutual respect, determination and perseverance, these are the messages that accompany the association’s athletes from time immemorial.

Maccabi Tel Aviv will be represented at the Olympic Games in Paris 2024 by ten athletes, more than any other association in Israel. Three of them returned from Paris with Olympic medals: gymnast Artyom Dolgupiat, the Olympic champion from Tokyo 2020 won the silver medal in the floor exercise and members of the Israeli team in artistic gymnastics, captain Romi Pritsky and Diana Svartsov, who also returned with a silver medal.

Yellow and blue case (courtesy of Maccabi Tel Aviv)Yellow and blue case (courtesy of Maccabi Tel Aviv)

During the year 2024, about 100 athletes of the club were crowned champions of Israel at all ages and in all sports. This year Maccabi Tel Aviv athletes won 26 medals in international competitions in five disciplines: Apparatus gymnastics, artistic gymnastics, athletics, weightlifting and archery.

The athletes in yellow won 3 silver medals at the Paris 2024 Olympic Games, one gold medal at the World Championships, that of Artyom Dolgopiat on October 7, the day the Iron Swords War broke out, and 22 medals at the European Championships for adults and youth: 2 gold, 14 silver and 6 bronze.

The Maccabi Tel-Aviv Volleyball team is the national champion and the cup holder with a record achievement of reaching the final of the European Challenge Cup. The men’s handball team and the women’s volleyball team play in the Premier League. The volleyball and handball leagues are broadcast on television regularly and the team games are covered in the media and social networks.

Chairman of Maccabi Tel Aviv, Doron Shitraksaid: “Maccabi Tel Aviv operates at all ages with an approach of education for the values ​​of achievement and excellence and special attention to educational values. In recent years, we have been working a lot to upgrade professionalism in the fields of management, training and the general envelope for athletes, which requires a lot of financial resources. We appeal to the business community that also advocates It is in achievements and successes, to join our work in financial support for the club teams, club athletes and departments The youth industries spread throughout Tel Aviv. Without a supportive business community, it is very difficult to break many glass ceilings in sports in Israel.”

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